• Registered its highest volume growth in over a decade
• Extended its hyperlocal journey with the launch of new TVCs for Mumbai and Maharashtra in a new restage campaign
• Celebrated the world’s first Holi in the Metaverse
• Launched a new blend for Bihar under the proposition ‘Swaadbhari Chai’ based on region-specific insights
• Celebrated India’s 75th Independence Day with an impactful 360 campaign, ‘Desh Ka Kulhad’, highlighting India’s rich cultural diversity
• Celebrated India’s 73rd Republic Day with an impactful 360 campaign, ‘Desh Ki Jhanki’
• Teaveda restaged as Tata Tea Premium TeaVeda in line with the new brand architecture

• Tata Tea Gold (TTG) franchise registered double-digit growth for the second consecutive year
• Celebrated the Durga Puja festival with 5 specially designed packs dedicated to 5 important days of Durga Puja in West Bengal
• TTG Care, a new variant, was scaled up in South, West and North India

Launched a new range of exquisite blends across milk teas and green teas on the D2C channel

• The new milk teas - Dessert Chai and Caramel Green Chilli are indulgent teas while Saunf Masala Chai and Cinnamon Clove offer wonderful blends of spices
• The new green teas include the light and mouth freshening Paan Cardamom, and the spicy and tangy Spicy Guava

• Increased market share for the second consecutive year on the back of restage initiatives
• Enhanced hyperlocal positioning by launching new state specific packs featuring motifs of Tamil Nadu, Andhra Pradesh and Telangana
• Launched new TVC based on state-specific insights from Andhra Pradesh and Telangana
• Launched Chakra Gold Care to expand into value-added segments in Tamil Nadu

Expanded presence in Tamil Nadu to drive share in the affordable dust tea segment

• Restaged into a Masterbrand
• Made Tata Tea Leaf, Tata Tea Dust and the value-added flavour brands of Adrak and Elaichi a part of the Tata Tea Agni range
• Went on air with new campaign showcasing 3 celebrities from Indian Women’s Hockey Team

• Maintained Tetley’s position as the second largest mainstream black hot tea brand
• Introduced Tetley Irish Breakfast, a new full-bodied, black tea, in the fast growing subsegment
• Introduced 3 new flavours in the premium ‘Flavors of Britain’ range, targeting flavoured black tea shoppers

• Maintained Tetley’s leadership
• Voted the ‘Most Trusted Brand of Tea’ for the 8^th year in a row
• Expanded its popular Super Tea range with the launch of 2 new SKUs

• Launched new campaign ‘For the love of tea, For the Love of Tetley’, celebrating consumers’ deep relationship with tea, and all the different ways it can be enjoyed
• Developed an on-pack activation for Tetley black tea to drive revenue, trial and positive brand experience. When buying a pack of Tetley, consumers could send two cups and a personalised message to their loved ones for free. The campaign saw high interest with 38K cups of tea delivered

• Launched a new TV and digital campaign for Tetley Green Tea Immune. The campaign communicated Tetley’s differentiated positioning – 'Lago Baahar Se Fit Aur Andar Se Bhi' with focus on holistic wellness
• Restaged the black tea range packaging and strengthened the portfolio with the launch of 2 new variants - English Breakfast and Darjeeling

• Gained 46.5% volume share of green tea market with Tetley Green tea, up from 39.4% (Source: Nielsen MAT Jan’22 vs Jan’21)
• It has 3 of the top 5 speciality tea SKUs in South Africa market

• Launched re-formulated Tetley Earl Grey

• Recorded significant growth in OOH channel
• Strengthened e-commerce by setting up a multi-brand digital hub
• Launched Kombucha, Decaf, Green Tea and Peach variants

• Continued growth momentum by recruiting younger shoppers
• Integrated with London’s culture via experiential approach and engaged over 50,000 consumers
• Drove sampling at several venues and festivals, resulting in new listings
• Expanded into RTD segment with Good Energy (plant-based energy drink) and Kombucha with strong early results

• Witnessed significant growth in the Sensorial Blends range, now contributing over 10% of the brand’s revenue
• Launched limited edition SKUs for the brand’s 50th anniversary backed by a strong PR campaign

Launched 4 SKUs in the super premium segment, i.e.,

• Creme Earl Grey
• Hibiscus, Rose & Sweet Berries
• Tropical Mango & Moringa
• Ginger, Turmeric & Lemon

Launched 3 new SKUs

• Blackcurrant & Lemon
• Rosehip
• Black chokeberry

• Continued to strengthen our market share leadership in the salt portfolio and accelerate growth within the category
• Launched Shuddh by Tata Salt, the first-ever regionally crafted salt brand in South markets to expand our portfolio offerings in the mid-price segment
• Launched Tata Salt Immuno, which is a category-first innovation with added zinc
• Introduced Tata Salt in the GCC markets with good early traction

• Launched Tata Salt SuperLite - India’s 1st 30% lower sodium salt to respond to growing health consciousness among consumers
• Launched a new TVC for low-sodium salts targeting health-conscious consumers with the key messaging #NamakBadalneKaSochaKya?

• Expanded distribution footprint by >10X to over 300,000 outlets
• Scaled up D2C business by 12x
• Launched 0% added sugar variants in Muesli and Smoothix
• Launched Ragi Bites No Maida Choco at magic price point of INR 10, making better-for-you snacks accessible to the masses
• Signed MoU with Indian Institute of Millet Research (IIMR) to strengthen R&D in millets

• Grew staples portfolio rapidly supported by expanding direct outlet reach
• Launched Tata Sampann Dry Fruits with the proposition ‘Choicest selection of nuts – handpicked for you’.
• Drove trials in the general trade channel via Low Unit Price Packs (LUP) for Tata Sampann spices
• Initiated first regional print campaign for spices in Rajasthan, UP and Bihar markets

Acquired Tata Smartfoodz Ltd (TSFL), owner of Tata Q, the #2 brand in the ready-to-eat (RTE) market in India, to cater to the increasing demand for wholesome, convenient and trusted food options. The acquisition gives us access to state-of-the-art technology, manufacturing and R&D capabilities