GROWING EVERY DAY. EXPANDING OUR HORIZONS.
At Tata Consumer, we are making holistic efforts to innovate, expand our addressable market, enter new categories while leveraging our expanded sales and distribution network to reach more consumers efficiently.
India business performance
We expanded our business in India and have made significant progress in our transformation agenda. We broadened our distribution reach, made strategic investments in our brands, stepped up the pace of innovation, and are transforming our supply chain.
During the year, we gained market share in our core categories of Tea and Salt, accelerated the trajectory of our new businesses, and focused on premiumisation of our portfolio across categories. With the acquisition of Tata Q, we entered the Ready-to-eat market.
INR 7,914 CR 
Up 13%
India Branded business
64%
Share in total revenue
PACKAGED BEVERAGES – INDIA
Progress in FY 21-22- Recorded 6% revenue growth after growing 32% in FY 20-21
- Gained 97 bps of market share in Tea category
- Maintained #1 position in e-commerce
- Recorded highest volume growth in Tata Tea Premium in over a decade
- Saw a second consecutive year of market share gains in Tamil Nadu for the Chakra Gold franchise
- Delivered strong volume growth of 45% in Coffee, led by several new launches
- Relaunched the Tata Tea Agni Masterbrand with an impactful campaign
- Continued with our hyperlocal brand building strategy for key brands in the portfolio
PACKAGED FOODS – INDIA
Progress in FY 21-22- Recorded 19% revenue growth after growing 18% in FY 20-21
- Gained 400 bps of market share in salt category
- Salt revenue grew 17% with the overall premium salts portfolio growing 27%
- Expanded our portfolio with the launch of Tata Salt Immuno and Tata Salt Super Lite
- Launched Shuddh by Tata Salt, specially crafted solar salt for South market, to strengthen our mid-tier portfolio play
- Recorded 28% volume growth in Tata Sampann, with strong growth across pulses, besan and poha
- Launched Tata Sampann Dry Fruits – extending the brand into a new and premium category
- Added Tata Q to the Food portfolio through the Tata Smartfoodz acquisiton. Tata Q is the #2 brand in the RTE market in India
- Launched Ragi Bites No Maida Choco under Tata Soulfull, marking entry into the healthy snacking space
TATA STARBUCKS (50:50 JV)
Progress in FY 21-22- Revenue growth back on a strong trajectory
- Delivery channel salience ahead of pre-Covid levels
- Opened 50 stores during the year, taking the total to x`268 stores across 26 cities
- Introduced first ever ‘bake-In store’ format in Mumbai, offering a delicious menu of freshly baked items inside the store
- Launched first ever Nitro Cold Brew store in India, operated solely by women baristas
NOURISHCO
Progress in FY 21-22- Recorded strong growth across products and geographies with revenues up by 83%, bringing 2-year CAGR to 38%, despite a challenging operating environment
- Accelerated innovation, with innovation to sales contribution at 10%
- Expanded distribution by 80% and forayed into several new geographies
- Rebranded Tata Water Plus to Tata Copper Plus Water to reinforce its unique value propostion. The brand recorded exceptional growth during the year.
- Grew Himalayan 1.8x and broke even at EBIT level – the first time since its inception
International business performance
We strengthened our product portfolio in our key markets of UK, USA and Canada. In Tea, we have expanded our portfolio significantly beyond black tea into specialty and fruit and herbal teas with several new launches during the year. Tetley, Good Earth and teapigs are our core brands in these markets. We also launched new innovations in our Eight O’ Clock coffee portfolio and our RTD portfolio with teapigs Kombucha, Teapigs Cold brew and Good Energy (natural energy drink). There has been renewed focus on bolstering online presence for our brands in the international markets.
INR 3,336 CR Up -5% (1%*)
International Branded business
27%
Share in total revenue
*Like-for-like growth, net of international food service business exits; -2% in constant currency
UK
Progress in FY 21-22- Gained market share in F&H category driven by strong performance of Good Earth, Tetley Supers and Tetley Herbals innovations
- Continued strong growth trajectory in teapigs
- Rolled out a new national TVC ‘For the love of tea, For the love of Tetley’ speaking to the British culture of drinking tea and evoking Tetley’s long-standing heritage
- Digital hub to focus on e-commerce and D2C progressing well
- Continued strengthening Good Earth’s foothold in the health and wellness space
- Expanded our non-black tea and RTD portfolio with several new launches
CANADA
Progress in FY 21-22- Maintained strong market share
- Tetley emerged as the ‘Most Trusted Tea Brand 2022’ -Reader’s Digest for the 8th consecutive year
- Continued to record strong performance in Tetley Super Teas
- Launched D2C website to augment the online channel
- Delivered double-digit growth on our e-commerce channel
- Bolstered teapigs portfolio with the launch of feelgood teas
USA
Progress in FY 21-22- K-cup format continued to gain traction, outpacing the retail coffee category
- Mitigated unprecedented inflation in coffee prices during the year through proactive hedging and pricing
- Initiated the integration of all three brands in Tea
- Launched product innovations in Tetley (Irish breakfast, Flavors of Britain) and Good Earth (Sensorial blends) that performed well with improved distribution
- Continued to see strong growth in teapigs outpacing the specialty category