Key levers

• India
  Invest behind brands, drive premiumisation, expand distribution and develop alternate channels
• International
  Grow share in non-black tea and focus on three-brand strategy in the tea portfolio. Drive structural efficiencies to improve profitability

Key enablers

• Fit for purpose marketing strategy and investment to improve brand strength
• Significantly expanded direct and total distribution, including a robust rural distribution network
• Integrated distribution network for all tea brands in the international markets
• Dedicated teams for alternate channels – e-commerce, institutional, among others

Key levers

• Embed digital across the organisation to increase operational efficiency
• Increase focus on e-commerce
• Accelerate innovation agenda

Key enablers

• Channel partner digitalisation in the sales and distribution network
• Embed digital across the value chain to drive insights and analytics
• Drive faster decision-making and create efficiencies with analytics
• Focus on e-commerce and invest in digital marketing
• Build people capability and encourage entrepreneurial culture, with increased agility

Key levers

• Common sales platform
• Integrated back-end
• Integration Management Office (IMO) to project manage integration of newly acquired businesses and track synergies
• Simplified and efficient structure

Key enablers

• De-layering of distributor network
• Distributor rationalisation and scale through combined F&B portfolio
• Efficiencies through scale in procurement and logistics
• Replicable model for integration of new acquisitions
• Consolidation of various legal entities

Key levers

• Re-align portfolio based on growth potential and sustainable returns
• Accelerate new launches
• Explore inorganic opportunities

Key enablers

• Agility in driving New Product Introductions (NPI) with clearly defined guardrails
• Clarity on role of core vs new businesses in the portfolio
• Inorganic opportunities that pass through strict strategic and financial filters

Key levers

• Purpose-led organisation
• Integrated organisation structure
• Harmonised systems and processes
• Consistent capability building

Key enablers

• People skill building framework
• Strong L&D initiatives
• Employer of choice
• Open and transparent culture

Key levers

• Building a sustainable business for all our stakeholders
• Making sustainability strategy an integral part of overall business strategy

Key enablers

• Sustainable sourcing
• Climate change management
• Water conservation
• Circular economy/Waste management
• Community work