Brand Highlights

Creating differentiated experiences

TATA TEA |

One in three households in India wakes up to a cup of Tata Tea. The brand has used its consumer affinity to drive social awakening through a wide range of impactful initiatives.

GOLD

Launched Tata Tea Gold Saffron, our signature Assam tea with natural saffron flavour.
Restaged Tata Tea Gold Darjeeling.
Introduced Durga Puja Festive Edition pack series celebrating the various art forms of West Bengal.

PREMIUM

Launched TATA Tea Premium Street Chai Range with four unique variants.
Restaged TeaVeda bringing it under the Tata Tea Premium Masterbrand.

AGNI

Masterbrand architecture consolidation completed for a sharper positioning.

CHAKRA GOLD

Celebrated Deepavali in Tamil Nadu with the launch of a limited-edition festive pack.

LEAF

Celebrated the festival of Chhath with four special packs backed by a 360 degree campaign in Bihar and Jharkhand.

LAL GHODA AND KALA GHODA

Restaged the brand with new pack graphics as well as a new TVC celebrating Rajasthani hospitality.

KANAN DEVAN

Recorded its highest-ever volume in Kerala led by on-ground activities during Onam.

TETLEY |

Tetley is the second largest tea brand globally, and has made its place in the hearts of consumers — improving their tea-drinking experience, for better.

INDIA

Launched Tetley Green Tea Immune Tulsi
Relaunched the Tetley Naturally Sweet variant in mango flavour that addresses the biggest barrier in the green tea category - the bitter taste.

USA

Tetley established as the second largest US packaged tea brand within the mainstream black hot tea segment, led by British Blend and Classic.
Distribution gains on Classic Decaf and Irish Breakfast at key grocery accounts contributed to share growth.

CANADA

Launched a range of teas under Tetley Live Teas featuring three variants – Live Cool (Peppermint spearmint), Live Bold (Cinnamon chai rooibos), and Live Calm (Chamomile, spearmint, orange).
Launched Tetley D2C website.
Tetley was voted ‘Most Trusted Brand of Tea’ for nine years in a row.
Introduced two large format extensions based on popular flavour profiles; Tetley Chai and Decaf Earl Grey.

WESTERN EUROPE

In France, Tetley was given a fresh new look with taste, provenance and environment taking centre stage. The refresh includes new string and tag bags, replacing drawstring teabags, new pack designs and new recyclable cartons.
In Switzerland, a new portfolio of six products was developed and launched, doubling Tetley’s shelf presence at a key retailer.
In Portugal, a new variety pack was introduced for HORECA, and two new Hibiscus flavours introduced. Sustainability credentials were enhanced with a switch to paper envelopes.

UK

Tetley is the third largest brand in mainstream black hot tea category.
Tetley Irish Breakfast gained incremental distribution at key accounts.

AUSTRALIA

Brand refresh of Tetley, ‘Tetley is the new black’, done to reposition it as an aspirational tea for the younger audience.
Launched Tetley ‘Spill The Tea’ campaign celebrating meaningful connections.
View Campaign

OTHER TEA BRANDS
(INTERNATIONAL MARKETS) |

As the #2 branded tea Company in the world, our decades of experience and expertise deliver the perfect brew in every cup!

TEAPIGS

Fastest growing speciality tea brand in the US.
Teapigs Cold brew launched in the summer at key accounts in the US.
Launched in Australia through e-Commerce and OOH.

GOOD EARTH

Celebrated its 50th anniversary with a PR campaign in the US.

VITAX

Vitax Inspirations range was given a new look, with enhanced sustainability credentials to be plastic free. New paper outer cases were introduced to replace the previous foil pack outers.

COFFEE |

From whole bean to gourmet, K-cup pods to instant, we are committed to supplying quality coffee to every coffee lover!

EIGHT O’ CLOCK (USA)

New packaging launched.
Launched ‘Rooted in Responsibility’ campaign to support Women-Owned Coffeehouses.
K-cups continued to see momentum, growing faster than bags.
View Campaign

TATA COFFEE GOLD

Premium 100% freeze dried coffee launched.

SONNETS BY TATA COFFEE

New season range with revised nomenclature and tag architecture introduced.

TATA COFFEE GRAND

Launched premium instant coffee ‘Tata Coffee Grand Premium’ a 100% coffee blend with flavourlocked decoction crystals for non-South markets.
Tata Coffee Grand pack restaged to Tata Coffee Grand ‘Classic’.

TATA COFFEE COLD COFFEE LIQUID CONCENTRATE

Introduced a first-of-its-kind liquid coffee concentrate range, designed to make rich and creamy café-style cold coffee at home.

TATA COFFEE CAFE SPECIALS

New offering to upgrade the in-home coffee consumption experience to a café style hot coffee.

FOODS |

Packed with high quality, taste and nutrition, our foods portfolio delivers wholesome goodness.

TATA SALT

Launched Tata Salt Immuno, a category-first innovation in iodised salt with added zinc.
Expanded the premium salt range with the introduction of Pink Salt with natural minerals.
Introduced Salt+ Vitamin Shakti fortified with Vitamin D+ Calcium.
Introduced Tata Salt Iron Health- salt fortified with iron.
Introduced Shuddh by Tata salt - a solar salt variant in South markets to address the mid-tier salt segment.

TATA SAMPANN

Launched clutter breaking packaging for blended spices.
Expanded spices range into high-value spices with the launch of Asafoetida (Hing).
Launched Tata Sampann Chef Style Masala in Mummy Special, Tandoori and Peri Peri styles.
Entered South market for spices with a range of specially curated for South Indian palate.
Continued to drive momentum for Tata Sampann Dry Fruits with special assorted festive packs.

TATA SOULFULL

Expanded snacking portfolio with the launch of Tata Soulfull Masala Oats+, a ‘better for you’ offering with 25% millets.
Launched Tata Soulfull Ragi Bites Fills.
Introduced a new enhanced Tata Soulfull millets muesli with 25% millets.
Continued to drive No Maida Choco snacking portfolio across GT channel.

TATA SAMPANN YUMSIDE

Launched new and larger range of Ready-to-Eat and Ready-to-Cook offerings.
New branding unveiled to integrate with Tata Sampann brand and convey the promise of taste and homestyle goodness.
Entered B2B segment with bulk packs.

TATA SIMPLY BETTER

Entered the alternate meat segment with the launch of Tata Simply Better Plant Based Meat (PBM) range.

TATA GOFIT

Launched Tata GoFit plant protein powder, a health supplement range for women

HIMALAYAN HONEY & PRESERVES

Leveraging the provenance platform, the Himalayan brand entered the Honey & Preserves category with a range of premium products sourced from the Himalayas.

TATA RAASA

‘Tata Raasa’ marks the entry of Tata Consumer into the fast-growing Indian Ready Foods segment in the International Markets.
Inspired by traditional regional recipes from across India, Tata Raasa spans the Ethnic Ready-To-Eat and Ready-To-Cook categories, delivering authentic taste with no artificial colours or flavours, specially tailored for local preferences in USA and UK.

LIQUID BEVERAGES |

We bring you a range of hydration solutions ranging from pristine natural mineral water from the foothills of the Himalayas, to a wide variety of on-the-go beverages.

HIMALAYAN

Celebrated ‘Himalayan Day’ by partnering with Ladakh marathon for the world’s highest Ultra Marathon ‘Himalayan Khardung La Challenge 2022’.
Further enhanced Go to Market (GTM) and the brand became profitable for the first time since its inception.

TATA GLUCO+

National brand rollout completed with refreshed brand tonality
Portfolio strengthened with new Cola flavour.

TATA FRUSKI

Launched one of a kind juice and jelly drink in a range of locally inspired flavours.

TATA COPPER+

Continued strong growth trajectory. Recorded positive response and growth across markets.