Value Creation Model
Creating value for all
WE ARE GUIDED BY OUR VALUES TO FULFILL OUR MISSION
Our sights are set on playing an increasingly more significant role in the consumer products market. We are committed to building better lives and thriving communities and helping create a better world for everyone.
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TO ACHIEVE OUR BUSINESS GOALS, WE HAVE SIX STRATEGIC PRIORITIES
Strengthen and accelerate core business
Drive digital and innovation
Unlock synergies
Explore new opportunities
Create a future-ready organisation
Embed sustainability
CREATING A LASTING POSITIVE IMPACT ON OUR STAKEHOLDERS
Consumers
People
Communities
Government and regulatory authorities
Investors
Value chain partners
Environment and ecosystem
PURPOSE-DRIVEN ORGANISATION
We are a future-ready, purpose-led organisation, with people as our strength. Hence, we focus on their progress, creating a safe and equitable workspace in our journey ‘For Better’.
3,900+
Global Branded Workforce strength
15,703 hours
Invested in Trainings
1,200+
Women in workforce
OPERATIONAL EXCELLENCE
Our strategically located manufacturing and packaging facilities and a centralised product supply organisation help deliver high-quality products to our consumers.
119
Locations worldwide (including manufacturing units, corporate offices and dedicated third party units)
3
World-class R&D facilities to drive product innovation
CONSUMER CENTRICITY
High quality products that cater to consumer needs are our value proposition to our consumers. Higher levels of consumer awareness and demand have led to newer ways of staying connected.
- Market leadership in salt and tea in most markets where we operate.
- Inputs from consumer surveys on preferred product attributes (e.g. flavour)
STRATEGIC PARTNERSHIPS
We are transforming our supply chain to better serve our customers efficiently in a competitive market. Having pioneered sustainable tea and coffee sourcing via partnerships, we are committed to replicating it for the other parts of our product portfolio.
~1.5 million
Directly serviced outlets
11,000+
Distribution partners (including retailers and D2C)
INNOVATION AND DIGITALISATION
Leveraging our digital and R&D capabilities, our portfolio of great-tasting products is designed to cater to evolving consumer needs. This year, we focused on integrating digital capabilities across business units and partner ecosystems.
- Dedicated R&D team of 35 Professionals
- R&D expenditure of INR 36.35 crores in FY 22-23
- Digital tools across the value chain
SUSTAINABILITY FOCUS
We rely on nature for material (agricultural products) and process (water, energy etc.) inputs for our business process viz., sourcing, processing, packaging, and distribution. We try to ensure that our environmental footprint is minimal and reversible.
- 1,08,000+ TJ Energy
- 3,03,272 KL Water
- 7,000+ tonnes of recycled material in packaging
FINANCIAL PRUDENCE
Optimal capital allocation to drive organic and inorganic growth.
- Revenue from operations: INR 13,783 crores
- Source of funds
- − Debt: INR 1,183 crores
- − Equity: INR 17,127 crores
- Capex: INR 312 crores
- Operating Working Capital: INR 1,450 crores
GOVERNANCE AND RISK MANAGEMENT
Uphold the highest levels of corporate governance ensuring streamlined business operations. Our robust risk management framework enables us to identify, address and mitigate the existing and emerging risks that are posed to our business.
CONSUMER BEHAVIOUR AND TRENDS
Consumer connects, social listening, and understanding behavioural changes facilitates building purposeful brands
INNOVATION
By leveraging consumer insights, we continue to address untapped and emerging consumer needs through our product and category innovations
SOURCING
Sustainable sourcing is an integral part of our strategy; Transformation of our supply chain is helping us create a more efficient, cost-effective and sustainable footprint
MANUFACTURING AND PACKAGING
We are integrating operations and leveraging technology in our manufacturing processes and on packaging circularity
DISTRIBUTION
Our distribution networks work efficiently to take our products to millions of households
MARKETING AND SELLING
Transparency and responsible marketing have helped us enjoy high levels of consumer trust
FOR BETTER SOURCING
Dedicated to ensuring that our products are produced in an economically, environmentally, and socially just manner.
Vision
Sustainable value chains from farm to shelf.
Targets
100%
Critical supplier assessments across all geographies by 2030
100%
Sustainably sourced critical raw materials by 2040
FOR A BETTER PLANET
Committed to sustainable utilisation of major natural resources, such as land, water, air, and wild flora and fauna.
Vision
Clean energy, water replenishment, preservation of biodiversity, and circular economy.
Targets
Net Zero
By 2040 across all geographies
Zero waste
To landfill by 2030 across all geographies
Water neutral
Across all operations by 2030
100%
Of packaging material to be recyclable, compostable, or reusable across all geographies by 2030
FOR BETTER COMMUNITIES
Belief in the Tata Group philosophy of giving back to the community and acknowledging the role played by communities in business growth.
Vision
Enhance the quality of life, creating shared value for our communities. Foster an equitable, inclusive, and safe culture.
Targets
2 Mn
Beneficiaries by 2030
50%
Diverse workforce across all geographies by 2030
FOR BETTER NUTRITION
Portfolio of great-tasting products that are designed to enhance health and well-being.
Vision
Improved access to healthy, natural, and safe food for our consumers.
Targets
250 Mn
Households in India to be reached through our product portfolio by 2030
100%
Sustainable products* by volume by 2040
Capitals
Financial
Intellectual
Human
Social and Relationship
Natural
Manufactured
Material Issues
Access to nutrition
Consumer Connect
Human Rights
Responsible Marketing
Value Chain Management
Community Engagement
Product Stewardship
Innovation & Technology
Circular Economy
Responsible Sourcing
Driving Net Zero
Preserving Nature & Biodiversity
Corporate Governance
Equitability
Employee wellness, Engagement and Health & Safety
Training and Education
CONSUMER
200+ Mn households reach in India
24% of new innovations focused on Health and Wellness
34 new products launched in India and other geographies
8 new products with additional nutritional attributes
Direct outlet reach of 1.5 million retail outlets and total reach of 3.8 million outlets
PEOPLE
1,200+ women in workforce
31% of the open positions filled by Internal transfers
95% talent retention (global graded population)
Diversity, Inclusion, Equity, Belonging DIEB - 77, Engagement Score - 73
Zero fatalities across manufacturing facilities
COMMUNITIES
12.5 lakhs beneficiaries positively impacted through our 10 CSR programmes
Collaborations and partnerships with Ethical Tea Partnership (ETP), trustea, India Plastics Pact, UK and EU Plastic Pacts
GOVERNMENT AND REGULATORY AUTHORITIES
Setting industry benchmarks and promoting the sustainability agenda
Transparency in financial reporting and tax matters; FY 22-23 INR 389 crores in direct taxes
INVESTORS
Making progress on ESG via our ESG strategy and through specific commitments on all parameters
Robust financial returns; FY 22-23 INR 558 crores distributed as dividends, up 40%. EPS up 28%
VALUE CHAIN PARTNERS
25% Growth in alternate channels
Mutually beneficial partnerships that help realise efficiencies
>2X the number of channel partners (distributors) from FY 20-21 to FY 22-23
55% of Tata Tea sustainably sourced
ENVIRONMENT AND ECOSYSTEM
100% compliance with EPR
Support RE installations in supply chain - 19% renewable energy share.
Steady progress towards water neutrality