Explore new opportunities
Concerted efforts have been made towards channelising our deep market understanding and expertise into finding newer ways to generate value. We have made value-accretive acquisitions, expanded the portfolio and pursued new engines of growth to generate long-term, sustainable performance.
GENERATING SUSTAINABLE GROWTH BY
Exploring inorganic
prospects
Creating organic
opportunities
Multiple consumption occasions with Tata Soulfull
We completed the acquisition of Kottaram Agro Foods, owner of the brand Soulfull in February 2021. It is a brand dedicated to making ancient millets relevant to the 21st century consumer. The company has now been re-named to Tata Consumer Soulfull. Tata Soulfull operates in the health and wellness focused food segment with a portfolio of millet-based products for kids and adults. It is among the fastest growing in India’s ‘better for you’ packaged foods market.
Uncovering the goodness of millets
Millets or ragi is believed to be a 4,000 years old crop that is an excellent addition to one’s diet because of it nutritional value, which is more than most common cereals. The protein content in millets is a rich source of sulphur, amino acids and calcium. Its intake facilitates healthy growth of body, maintenance of blood sugar levels, among other physical benefits. Millet is a ‘good for everyone’ product, which means its nutritional value benefits consumers; its ability to survive with less water and grow using minimal fertilisers, benefits the planet; and yield potential helps farmers.
The growth strategy
At Tata Consumer, we are optimistic about this acquisition because it enables us to expand our product portfolio into the fast growing ‘on-the-table’ and ‘on-the-go’ categories. We also anticipate significant synergies with our existing businesses in areas spanning distribution, procurement, and logistics.
Tata Starbucks- Innovation in format, offerings, campaigns and people initiatives
Tata Starbucks added 39 new stores to its portfolio this financial year, which is among the highest ever since their launch in India. The brand announced the launch of the 200th store in Amritsar in October 2020 and ended the year with 221 stores across 18 cities. The brand entered seven new cities (Lucknow, Amritsar, Kochi, Ludhiana, Bhopal, Indore and Kanpur) and opened its first Drive Thru store in Zirakpur, Chandigarh.
The My Starbucks Rewards (MSR) customer base witnessed a growth of 18% over last year and now boasts of a loyalty base of 9 Lakh+ customers.
Tata Starbucks focused on innovation, digital initiatives and deepening customer connections to navigate this pandemic and make the Starbucks experience as personalised as ever. Among its recent innovations are a Mobile Order and Pay service, a coffee subscription model, new product offerings, exciting collaborations and impactful social media campaigns.
Tata Starbucks joins hands with Chef Sanjeev Kapoor
We announced the launch of the limited-edition menu curated by celebrity chef, Sanjeev Kapoor in partnership with Tata Sampann. The special edition menu featured a range of delicious food items handcrafted with quality ingredients, offering various global classics with a local Indian twist. The limited-edition menu included five delectable dishes namely Turmeric Brioche with Makhani Dip, Chole Paneer Kulcha, Bhuna Murgh Pie and Masala Chicken Croissant.
7 All Women Stores
In keeping with our efforts to ensure a more equitable and empowered way of life for women, Starbucks launched 7 All Women stores in India run by female partners, setting an example within the industry. This helps create more meaningful opportunities for women in leadership within the company and is an important part of the brand’s efforts towards achieving 40% gender diversity by the end of 2022.
Drive Thru
At Tata Starbucks, we launched our first ever Drive Thru store at Zirakpur (Chandigarh-Ambala highway) in India. The launch showcased our commitment to evolving our brand and business model to provide new and meaningful experiences to our customers.
E-commerce
Starbucks partnered with Flipkart to provide its merchandise beyond cities it is present in. Customers across India were given an opportunity to order exclusive and authentic Starbucks merchandise.
Starbucks brand film
Starbucks launched a touching film titled ‘A feeling called Starbucks’ across its social media platforms, celebrating human connections and representative of emotional bonds. Grounded in the brand’s mission to ‘Inspire and nurture the human spirit’, the film highlights feelings of joy, familiarity, a culture of warmth and belongingness to create an immersive Starbucks experience. The film garnered over 10 Million views.