Strengthen and accelerate core business
We are strengthening our businesses across geographies. The merger with the Foods business of Tata Chemicals in February 2020 and the change in our ambition marked a strategic shift in our direction.
It is important that we strengthen and accelerate the core businesses we arepresent in, while simultaneously expanding our portfolio.
Premiumising our portfolio in India
Our efforts to dial up our premium products range and
ensure holistic wellness for our consumers
translated into
the introduction of many innovative product additions across
categories.
Beverages
In keeping with our focus on health and wellness in our product portfolio, we introduced new beverage selections, such as Tata Tea Tulsi Green, Gold Natural Care as well as Tetley Immune- Green Tea that comes with added vitamin C.
Foods
We added Tata Rock Salt to the Tata Salt range as part of our value-added offerings. It’s a product rich in natural minerals, such as calcium, magnesium and potassium and is sourced from mountains. Tata Salt Lite, which is a reduced‑sodium iodized salt, formulated to provide less sodium than regular salt without compromising on taste and Tata Salt Plus, a rich-in-iron alternative were also included in the portfolio.
D2C offerings
We launched two premium offerings through a D2C model- Tata Tea 1868 and Sonnets from the estates of Tata Coffee. Tata Tea 1868 is a range of luxury teas ( https://www.tatatea1868.com) and Sonnets by Tata Coffee is a premium Roast & Ground coffee offering( https://tatacoffeesonnets.com). Sonnets was launched to address today’s coffee drinkers’ growing shift towards more exclusive tastes and rich flavours. The Tata Tea 1868 selection is crafted with the goodness of Darjeeling and Assam based produce and every variant, such as the Mango Mint, Kolkata Street Chai, Achari Chai, has a unique story to tell.