The acquisitions of Capital Foods (owner of brands Ching’s Secret and Smith and Jones) and Organic India fit seamlessly into our identified platforms and would aid in building a robust portfolio of high-growth, high-margin products. With Tata Sampann, Ching’s Secret and Smith and Jones, we now cater to all the major cuisine blocks and a wide gamut of the Indian culinary palate.
Unique platform that is synonymous with the largest single cuisine block in India
Capital Foods commenced its operations in 1996 with the launch of Ching’s Secret, which was predominantly a Desi Chinese sauce brand. Today, it has evolved into a strong platform with powerful umbrella brands and a portfolio of unique products. It has three automated manufacturing facilities, ensuring consistency and high quality.
in Desi Chinese across product categories
Schezwan Chutney market
in Ginger Garlic Paste (“GGP”)
Umbrella platform brands with a diverse portfolio of unique products
Scalable manufacturing capabilities: three owned plants and four 3P plants with significant scope for higher levels of utilisation
In-home cooking segment for Desi Chinese is highly underpenetrated, providing large headroom for growth
Indian Cuisine is highly fragmented with no single dominant cuisine block
The leading platform of “better for you” organic products with a truly organic supply chain
Leading “better for you” organic brand of F&B and herbal supplements products
Caters to booming, highly fragmented INR 82,000 Cr market; Winning customer trust is key to success
Unparalleled end-to-end organic supply chain
High quality products focused on “sustainable living”; 55%+ gross margin
Aligns with Tata Consumer’s strategy to expand Horizon 3 segment, providing substantive growth opportunities
Herbal Supplements
Tea and Infusions
Organic Packaged Food
Organic India has an end-to-end organic supply chain, along with a unique and scalable back-end infrastructure. This, along with their long-standing relationship with farmers, has enabled the Company to leverage flexible sourcing.
~130 member strong operations team including Agri development and procurement division
Works directly with ~2,500 farmers across ~11,000+ acres of Organic Certified Land in ~120 villages with low teens utilisation
Indirectly associated with an additional 12,000+ farmers
Organic India is the preferred buyer
Pioneered commercial cultivation of Tulsi Introduced high-value medicinal and non-medicinal crops cultivation
Unparalleled end-to-end organic supply chain
Rigorous product testing procedure and certification valid for major global markets
Unique, robust, hard-to-replicate and scalable back-end infrastructure
State-of-the-art manufacturing
End-to-end certifications for organic products
International certifications
European Commission
USDA
HACCP
Japan Agricultural Standards
Non GMO
Fair Trade
COSMOS
National Programme for Organic Production (NPOP)
National certifications
Quality certifications
Quality certifications
(ISO-9001:2008)
FSSC 22000
