Tata Consumer’s new acquisition, Ching’s Secret, is the #1 Desi Chinese food brand in India. Launched by Capital Foods in 1996, Ching’s Secret is now synonymous with ‘Desi Chinese’ in India and across the world. The brand’s mission is to create excitement on dining tables 24 x 7, 365 days of the year. It does this through ‘innovision’, by continuously exciting consumers with ‘hatke’ offerings that reflect their evolving palates. Ching’s is now the only single brand in India that offers Desi Chinese food products and ingredients of a consistently high quality – from soups, sauces and chutneys to noodles and masalas.
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