Tata Salt | Tata Consumer Products

Tata Salt

Tata Salt uses Vacuum® Evaporation technology to deliver the purest quality product that makes your food as nourishing as can be.

Tata Salt was launched in 1983, as the first national branded salt of India. It pioneered salt iodization in the country, bringing an iodized vacuum-evaporated salt into a market where unbranded, unpackaged salt was the norm.

Today, as the market leader in the salt category and one of the country’s leading food brands, the journey of Tata Salt is a testament to the consumer’s enduring trust in the brand. Through its assurance of purity and steadfast mission to deliver superior quality products to more than ~900 million (222 Million *4 persons per household conservatively) households across India, Tata Salt truly stands tall on its brand promise of ‘Desh ki Sehat, Desh ka Namak’.

Sub-brands

Tata Salt Immuno

Tata Salt Immuno offers consumers a category-first innovation with the unique proposition of added Zinc. Along with the right amount of iodine, Tata Salt Immuno has added zinc which helps in the normal functioning of the immune system. Tata Salt Immuno is a simple switch for consumers who are trying to find more ways to address their family’s well-being conveniently. With Tata Salt Immuno, Tata Salt is strengthening its commitment towards contributing to the nation’s health.

Sub-brands

Tata Salt Lite

Research says that over 40% of the urban adult population suffers from Hypertension. Hectic lifestyle and irregular eating habits are some of the main reasons. Hypertension can be effectively managed by cutting down on sodium intake. Hence, Tata Salt Lite was launched with 15% sodium reduction than regular iodized salt. So no more compromising on taste while managing your health!
Those on a potassium restricted diet, please consult your doctor before use.

Sub-brands

Tata Salt SuperLite

Tata Salt SuperLite is India’s first low sodium salt with 30% lesser sodium than regular iodized salt. Low-sodium salts* are clinically tested to assist in BP management.

Sub-brands

Tata Rock Salt

With Tata Salt Rock Salt, taste and health go hand in hand. One can add Tata Salt Rock Salt in their everyday meals and even during the fasting period. These pink crystals have essential minerals like calcium, magnesium and potassium. Tata Salt Rock Salt comes in a unique zip lock pouch which makes sure that the natural richness of the rock salt remains intact for a longer period.

Sub-brands

Tata Black Salt

Sprinkle some health and tangy flavour to your meals with Tata Salt Black Salt. Along with a flavourful taste, Tata Salt Rock Salt also offers wholesome goodness of amla, behara and rich minerals like potassium and iron. The unique crusher bottle keeps the natural richness of the black salt intact for a longer period. And to top it all, it comes with an assurance of quality from the Tata Brand.

Sub-brands

Tata Salt Crystal

Tata Salt Iodised Crystal Salt is sourced from the sea, is solar evaporated and hygienically packed. It combines the goodness of iodine and crystal salt, and offers a natural taste. It is best used in dishes like sambhar, chutney and different types of pickles.

Sub-brands

I-Shakti

I-Shakti (Solar Salt) was launched in mid 2000s to provide consistent dependable quality iodised salt to consumers from deeper pockets of India and to essentially drive the adaptation amongst unbranded salt users. I-Shakti is positioned for the mass consumer segment and delivers access to quality iodised salt at a competitive price point. I-Shakti salt is sourced from best quality of raw salt and produced under hygienic conditions with consistent quality checks to offer goodness and free flow to ensure uniform sprinkling on food.