Consumers to choose the charities online for new “Good Earth Cares” promotion
Good Earth® to donate 50% of tea and coffee sales to charities chosen by voters at goodearthcares.com
(October 22, 2009 – MONTVALE, N.J.) – Starting October 25, 2009, Good Earth is kicking off a promotion designed to make it easier for people to donate to their favorite charities during these challenging economic times. The company is giving away 50% of the profits from its coffee and tea sales, and is asking customers to vote online at GoodEarthCares.com to decide which charities will receive the donation. The three charities with the most votes will share the proceeds.
"GOOD EARTH CARES is a unique collaboration between Good Earth and the American public," says Deborah Glasser, Marketing Director at Good Earth. "Our customers can feel good, knowing that part of the purchase price of each product is going to a great cause - and they can help decide which charities receive the donation." For every package of Good Earth Tea and Good Earth Coffee sold between October 25, 2009 and February 28, 2010, Good Earth will donate 50% of its after-tax profit to charity. And voters can visit the website to cast their vote once per day during the promotion period. Complete details are available at GoodEarthCares.com.
GOOD EARTH CARES will be announced via a free-standing newspaper insert dropping October 25, 2009 – the program launch date – as well as online advertising. Consumers and charities will have the opportunity to spread the word via share tools and will receive additional support from Good Earth. Twitter (@GoodEarthTea) and Facebook (www.Facebook.com/GoodEarthTea) will also be tapped to get the word out.
About Good Earth
Part of the Tata Group, the largest India-headquartered multinational in North America, Good Earth is dedicated to brewing goodness into each and every cup of their delicious premium coffees and teas, ensuring a purity and authenticity in a wide variety of blends. One of the first American herbal companies and a leader in specialty tea, Good Earth Teas brings full flavored, healthy teas from around the world to the U.S. Its sister brand, organic Good Earth Coffee, boasts great-tasting, 100% specialty grade Arabica beans that create an unrivaled aroma and great premium taste. The Tata Group also includes award-winning Eight O'Clock Coffee and Tetley Tea. On Facebook: www.facebook.com/GoodEarthTea On Twitter: @GoodEarthTea
S3
Stefanie Schoen, 973-257-5533
or
Good Earth
Deborah Glasser, 201-571-0285