Good Earth expands beyond beverages, licenses Good Earth name to general mills shelf-stable meals

(July 26, 2010 – Montvale, NJ) – Good Earth, a Tata Global Beverages brand best known for its premium, all-natural teas, is expanding into the food category with a line of shelf-stable meals inspired by the Good Earth Restaurants via a licensing agreement with General Mills. General Mills’ popular Restaurant Favorites brand is adding Good Earth to its roster of great-tasting, high-quality dry dinner kits, which includes licenses with Wanchai Ferry and Romano’s Macaroni Grill.

In keeping with the reputation of their licensed namesake, the Good Earth Restaurant Favorites meals will feature 100% whole grain pastas and rices, no artificial preservatives, no artificial flavors and zero grams trans fats. Four meal varieties – Spicy Citrus Glazed Shrimp, Herb Crusted Chicken, Mediterranean Chicken, and Tuscan Chicken – began hitting shelves in June.

“These easy-to-make, alternative dinner kits are a natural fit for Good Earth,” said Deborah Glasser, Marketing Director at Tata Global Beverages. “Our consumers want nutritious options with delicious taste, and they get that with Good Earth teas. Now they can get that with Good Earth dinner kits as well.”

“The new Restaurant Favorites Good Earth dinner kits allow home cooks to prepare a wholesome, customizable entree with premium ingredients and restaurant quality taste,” says Ari Zainuddin, marketing manager, Restaurant Favorites Good Earth.

Restaurant Favorites Good Earth meals will be available in the dry dinner aisle for a suggested retail price of $4.79. For more information about Good Earth, visit www.GoodEarth.com; for more about Restaurant Favorites, visit www.RestaurantFavorites.com.

About Good Earth

Part of the Tata Group, the largest India-headquartered multinational in North America, Good Earth is dedicated to brewing goodness into each and every cup of their delicious, premium all-natural teas, ensuring a purity and authenticity in a wide variety of blends. One of the first American herbal companies and a leader in specialty tea, Good Earth Teas brings full flavored, healthy teas from around the world to the U.S. The Tata Group also includes award-winning Eight O'Clock Coffee and Tetley Tea. On Facebook: www.facebook.com/GoodEarthTea On Twitter: @GoodEarthTea

About Restaurant Favorites

Restaurant Favorites is a line of shelf-stable dinner kits to which consumers add their own fresh chicken or seafood to create a quick, easy and delicious restaurant-inspired dinner. In addition to the Good Earth name, you can find Wanchai Ferry Asian-inspired dinner kits and Romano’s Macaroni Grill Italian-inspired dinner kits.