Tassimo and Tetley brew up more choices and convenience for tea drinkers
Tetley, Canada’s number one tea brand , and TASSIMO, Canada’s leading on-demand beverages brand , are today announcing an agreement to produce, market and sell Tetley tea T DISCs exclusively for the TASSIMO on-demand beverage system in Canada. Tetley Orange Pekoe and Pure Green Tea T DISCs will appear at select grocery, mass and specialty retailers as well as tassimo.ca later this Autumn.
Since 1837, the tea experts at Tetley have chosen only the finest tea leaves from around the world to blend at their UK facility. That same tea blend will be in the Tetley TASSIMO T DISCs.
“Tetley tea drinkers are very loyal and great taste and consistency are extremely important to them,” says Kathy Grant-Munoz, Senior Vice President, Marketing and Sales at Tata Global Beverages Canada which markets the Tetley brand in Canada. “We’re very pleased to partner with TASSIMO because the TASSIMO barcode technology ensures that each Tetley T DISC is brewed to a high standard and delivers a perfectly steeped Tetley tea taste just at the touch of a button.”
TASSIMO’s barcode technology customizes the brewing instructions ensuring that every cup of tea is brewed to exact specifications, every time. The brewer reads the barcode and then delivers the precise water temperature, water quantity and brew time for each beverage.
“We’re very proud to have Tetley join the TASSIMO family. One of the things consumers love most about TASSIMO is the breadth of beverage choices we offer,” says Doug Pritchard, TASSIMO. “TASSIMO is the leader in on-demand single serve tea and it’s a growing segment. Tetley’s popular varieties and brand strength will continue to fuel this momentum.”
TASSIMO beverages are experiencing double digit growth in Canada (97 per cent ) where the brand holds a strong number one share for the fifth year . TASSIMO is the tea leader in the on-demand single serve category, holding 67 per cent share of the category . The TASSIMO brand is owned by Kraft Foods.
- 1. Nielsen, Dollar Sales Tea Category, June, 2012
- 2. Nielsen, Dec. 2011
- 3. Nielsen, Dec. 2011
- 4. Nielsen, Dec. 2011
- 5. Nielsen , Dollar Sales Tea Category, June, 2012
About Tata Global Beverages
Tata Global Beverages is a global beverage business and the world’s second largest tea company. The group’s annual turnover is US$1.4bn and it employs over 3,000 people worldwide. The company focuses on ‘good for you’ beverages and has a stable of innovative regional and global beverage brands, including: Tata Tea, Tetley, Himalayan natural mineral water, Good Earth and Eight O’clock coffee. For more information please visit www.tataglobalbeverages.com or www.tetley.ca
About Kraft Foods
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.
For more information, please contact:
- Kathy Murphy
- Kraft Canada
- (416)441-5610