Tata Consumer Products’ Project Jalodari to help conserve 183 million litres of water
Tata Consumer Products’ flagship water stewardship program, Project Jalodari, recently achieved key milestones in helping create sustainable water sources and raising awareness on water conservation and sanitation in rural communities in Himachal Pradesh and Assam. The project is part of Tata Trusts’ WASH (Water, Sanitation and Hygiene) initiative, aimed at supporting 4000 + villages across 12 states and around 2.5 million people.
Key highlights of Project Jalodari
a) Paonta Valley, Himachal Pradesh
- Regions: 14 villages in area Paonta Block of Sirmaur District
- Population benefited: 20,000 approx
- Households with access to fresh water: 3304
- Water conserved/recharged: 183 mn litres
b) Jorhat & Golaghat Districts, Assam
- Regions: Kakajan, Bhelaguri, Teok & Hathikuli Estates in Jorhat & Golaghat district
- Households provided with safe water collection resources: 1137
- Households provided with water purifiers : 326
Two of Project Jalodari’s critical areas of intervention -- Paonta Block of Sirmaur District, Himachal Pradesh, and select estates in Jorhat & Golaghat districts of Assam -- have seen positive developments in implementing holistic strategies to conserve and recharge water sources, improve rural water quality, water usage practices, and Sanitation and Hygiene. In addition to water conservation and management, the project also provides rural communities with sanitation infrastructure, through the Toilet Board coalition, and menstrual hygiene management initiatives, in partnership with local NGO’s.
Mr. Amit Chincholikar, Global CHRO, Tata Consumer Products speaking about the success of the program said, “While water is the most critical life resource, a NITI Aayog report warns us that 40% of Indians may not have access to drinking water by 2030. Hence, water resource management will continue to remain a critical part of our sustainability strategy at Tata Consumer Products. Project Jalodari aims to create sustainable water sources, raise awareness on water conservation and build capacities on water and sanitation. It does this through a multi stakeholder intervention, which includes Tata Trusts, Tata Consumer Products, government bodies, NGOs at local levels and community action. This will help integrate livelihoods with water and food security, sustainable agriculture, renewable forestry and renewable energy. We are encouraged by the progress so far with this initiative and hope to benefit many more communities through Project Jalodari.”
Tata Trusts, through the Tata Water Mission, based on its experience in diverse geographies, has designed and implemented community-centric solutions in partnership with TCPL in Himachal Pradesh and Assam under Project Jalodari.
Mr. Divyang Waghela, Head – Water, Sanitation, and Hygiene, Tata Trusts, said, “Tata Trusts’ goal is to create a healthy and water-secure future for underserved communities through provision of access to safe, assured and adequate water and improved hygiene services. Towards achieving this, the organisation advocates a decentralised, demand-responsive and community-managed approach, promotes innovative technological and economically sustainable solutions, and engages like-minded institutions to develop programmes, synergistically, for greater impact, scale, and sustainability.”
He further added, “The partnership, between TCPL and Tata Trusts, deploys a complementary approach on addressing the need-gap on water management and service delivery for sanitation and hygiene services among vulnerable communities.”
Tata Consumer Products Limited and Tata Trusts’ collaborative effort, through Project Jalodari, has highlighted the benefits of effective behavioural change communication, integration of water management levers of action, and use of technology for data collection for faster planning and implementation in project areas.
About Tata Consumer Products Limited
Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, ready-to-drink, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Water Plus and Tata Gluco Plus. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull and Tata Q. In India, Tata Consumer Products has a reach of over 201 million+ households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has an annual turnover of ~Rs. 11,600 cr with operations in India and International markets. For more information on the Company, please visit our website www.tataconsumer.com
About Tata Trusts
Since inception in 1892, Tata Trusts, India’s oldest philanthropic organisation, has played a pioneering role in bringing about an enduring difference in the lives of the communities it serves. Guided by the principles and the vision of proactive philanthropy of the Founder, Jamsetji Tata, the Trusts’ purpose is to catalyse development in the areas of health, nutrition, education, water, sanitation and hygiene, livelihood, digital transformation, migration and urban habitat, social justice and inclusion, environment and energy, skill development, sports, and arts and culture. The Trusts’ programmes, achieved through direct implementation, partnerships and grant making, are marked by innovations, relevant to the country. For more information, please visit http://tatatrusts.org/ LinkedIn: Tata Trusts Twitter: @tatatrusts Facebook: Tata Trusts Instagram: tata_trusts