Tata Global Beverages’ UK subsidiary acquires 100% equity stake in Earth Rules Pty Ltd , Australia

Tata Global Beverages’ UK subsidiary has acquired a 100% stake in the equity capital of Earth Rules Pty Ltd, Australia engaged in coffee business under the MAP brand. (Bronski Eleven Pty Ltd, Australia, was the holding Company of Earth Rules Pty Ltd.)

MAP has significant presence in the R&G (Roast & Ground) coffee and in Pods (single service portions) category in Australia.

This investment is in line with Tata Global Beverages’ vision to become a leader in natural beverages- tea, coffee and water. Tata Global Beverages is already present in the pods segment in the USA through an agreement with Green Mountain Coffee Roasters’ Keurig single serve machines for Eight O Clock Coffee. It is also present in the single serve segment in Canada with Tassimo, for Tetley tea.

“The acquisition in Australia will help Tata Global Beverages further expand its offering in Australia to include coffee. It also helps us strengthen our portfolio in the high growth contemporary ‘single serve business”, stated Ajoy Misra, MD and CEO, Tata Global Beverages