'Tea Wishes' Drawstring campaign goes live in Switzerland and France

01 November 2011 228 words 1-MINUTE READ

Tetley

A new campaign - 'Tea Wishes' - has been launched in Switzerland and France, focusing on Tetley Drawstring bags.

A new campaign - ‘Tea Wishes ’ - has been launched in Switzerland and France, focusing on Tetley Drawstring bags.

The objective for the new campaign is to build emotional closeness with consumers, which goes beyond the functionality of the drawstring bag. The campaign is based on the insight that making a cup of tea for someone is a small way to show you care, and making a wish for someone is also a little gesture of generosity and sharing.

‘Wishes’ puts Tetley at the heart of connecting people in a playful, emotive way. Viewers are presented with a mix of wishes – some quirky, some funny, some heartfelt. Over time we’d like it to become second nature to just pull the strings…and make a wish!

Here‘s the English translation of the TV advert:

Tetley Drawstring teabags let you take the most out of every bag.

But that‘s not all.
They also let you make a wish.
For whoever you’re making that Tetley for.
“Hope she really has found the one ”.
“May her baby get her mum‘s eyes”
Make the last drop mean something.
That‘s Tetley

Tetley Drawstring teabags let you take the most out of every bag.

But that's not all.
They also let you make a wish.
For whoever you‘re making that Tetley for.
“Hope she really has found the one ”.
“May her baby get her mum's eyes”
Make the last drop mean something.
That's Tetley