Tetley Canada - Renew Mind, Body and Spirit Green Tea Campaign

Tetley Canada is currently reinforcing their green tea market leadership position via a new integrated advertising campaign that introduces the Tetley Green Tea Renewal Party.

The Tetley Green Tea Renewal Party believes that all Canadians have the right to renewal with 100% pure and natural Tetley Green tea!

The idea for the campaign came from a consumer insight. In Canada, there’s an attitude and an aura around green tea that’s about more than just tea. It’s a way of thinking with thousands of devotees from coast to coast. Thought about differently, it’s almost like a political party. A political party that’s a catalyst for renewal of mind, body, and spirit! The campaign features 3 TV commercials, digital advertising, extensive PR exposure, as well as a strong Facebook presence with a charitable component through which Tetley will be supporting renewalists who are renewing the mind, body and spirit of others in their community.

The TV adverts will reach over 91% of the brand's target audience (women aged 25 - 49) over 8 times during the course of the campaign and will feature during popular TV shows.