The Tetley brand has launched Chai Latte into the Australian market.
The Tetley brand has launched Chai Latte into the Australian market.Chai Latte comes in three flavours - classic, vanilla & berry - and offers consumers an ideal combination of tea and coffee which isn’t high in caffeine. The tasty new beverage is also 99% fat free!
Since the launch, it has achieved an outstanding blind taste test result: 79% of the tasters preferred Tetley Chai Latte to the market leader. The Tetley Chai Latte range differs from its main competition by using real spices (cinnamon, cloves, cardamon, and ginger). It primarily competes with powdered milk coffees and hot chocolates and provides an exciting opportunity to expand upon Tata Global Beverages’ innovation and consumer-centric credentials.
Marketing activity to support the launch in Australia is due to take place at the end of October. Following that, the innovative and delicious new beverage will be rolled out to other key international markets.
