Tetley Tea 'Virtual Assistants' Draw Crowds of Amazed Shoppers

Tetley, a pioneering global tea brand and maker of Great Britain’s favourite tea, is on the leading edge again as it unveils another engaging and innovative approach to attract consumers to its products; Tetley Tea Virtual Assistants! Located across numerous different Co-op supermarkets across Kuwait, Tetley Tea uses the technology for the first time across Kuwait and the Middle East, to enhance its presence with supermarket shoppers.

The life sized Tetley Virtual Assistants not only tell the Tetley Tea story but they also interact with the consumers, communicating messages in an enticing and entertaining manner.

Located in 10 different Co-op locations - Jahra, Defence, Madina Saad, Sulaibhikhat, Adan, Qusoor, Rumaithiya, Rikka, Fahaheel, and Salmiya, the Virtual Assistants present customers with a live demonstration of the Tetley Tea Drawstring tea bag, revealing the mechanism that leads to the perfect cup of tea, while bringing Tetley Tea closer to its customers.

Commenting on the introduction of the Virtual Assistant, Mr. Danny Finney, Commercial Director for Tetley Tea in Middle East said, "This is a first for supermarkets in Kuwait and the wider Middle East, the Virtual Assistant experience is very life-like and unique. As a brand Tetley has a long history of innovation so we think it’s a perfect fit to use state of the art technology to demonstrate our revolutionary Drawstring teabag”.

Through a live demonstration at the Tetley product display areas, the Virtual Assistants describe the Tetley Tea Drawstring mechanism highlighting its simple and effective approach.  Without worrying about making a mess, users simply need to pull the string at each end of the teabag to squeeze out every last drop of flavour, after immersing the bag into hot water. Tetley Drawstring is also staple-free, allowing drinkers to get a pure, fresh cup of tea from a bag which they can even heat in the microwave.

The Tetley Virtual Assistant also updates customers on the two exclusive blends of black tea Tetley offers; 'Tetley Strong’, which is designed to give customers a fuller flavour by using 25% more tea per bag, creating a richer blend of taste, aroma and color, and ‘Tetley Light’, which is a blend using high quality teas from Ceylon and ‘orthodox’ style teas, specially designed to give a lighter, more refreshing flavour.

Tetley Pure Green tea and Green Mint tea are also introduced to customers; 100% natural tea made of the finest steamed leaves, to give a smoother and less bitter taste.

Tetley continues to demonstrate its pioneering role in the tea industry, presenting customers with the latest products through the latest technologies.

For more information about Tetley please visit www.tetleyarabia.com