Usher in 2012 with three new exciting flavors of Tetley Green Tea
Three delicious flavors- Cinnamon & Honey, Citrus & Spice and Aloe Veraoffer unique health benefits to wellness and fitness aficionados across the city
City to host wellness program ‘Healthy Fun Days’ across parks, malls and gymnasiums tocreate taste and health awareness aroundgreen teas
New Delhi, January 10, 2012: Tetley Tea from Tata Global Beverages today announced the launch of its new variants of green tea in Delhi, Mumbai and all key metros. Available in three delicious flavors - Cinnamon & Honey, Citrus & Spice and Aloe Vera, the green tea offers consumers an array of health benefits helping them to maintain their health and fitness regime every day.The 3 flavours are available in <10s>, priced at and are initially available at leading high end retail outlets and supermarkets in Delhi, Mumbai and all key metros
Announcing the launch, Vikram Grover, Marketing Head, Tata Global Beverages said, ‘It’s heartening to know consumers today are seeking betterand healthier options in their daily diet and exercise regime. Green tea, as a beverageis well acclaimed and has a b history of promoting good health.”
He further added, “Tetley has built a b reputation in this segment offering quality, taste and wellness to consumers across the globe.As we begin the New Year, we are delighted to launch these new exciting and tasty flavours of green tea specifically developed for the Indian palate. Adding these flavours to our existing rangewill offer more taste and variety to our consumers who relish their cup of green tea every day. Initially, these green teas are available in Delhi, Mumbai all key metros.”
To promote consumption of green tea and build awareness about its health benefits, Tetley is organizing an awareness program ‘Healthy Fun Days’ in January. Sampling activities will be held at parks (Jog Fests), malls and centers of a popular gymnasium chain across Delhi. To participate and getmore information on dates, venue and timings, consumers can visit – http://www.planetradiocity.com/tetley
Three flavors, distinctive taste and diverse health benefits
Cinamon and Honey – Chronicled in ancient texts as the solution to many a problem like arthritis and hair loss
Citrus and Spice – Rich in Vitamin C, it helps protect the body’s immune system
Aloe Vera – It helps in maintaining a healthy digestive system
Available in packs of <10s> and priced at Rs.50.00
About Tata Global Beverages
Tata Tea is a leading brand in India and is owned by Tata Global Beverages, a company which has presence in over 70 countries. Tata Global Beverages is a global beverage business and the world’s second largest tea company. The group’s annual turnover is US$1.5bn and it employs around 3,000 people worldwide. The company focuses on ‘good for you’ beverages and has a stable of innovative regional and global beverage brands, including: Tata Tea, Tetley, Himalayan natural mineral water, Good Earth and Eight O’clock coffee. For more information please visit our website www.tataglobalbeverages.com
About Tetley Tea
Tetley tea is a brand owned by Tata Global Beverages. On sale in over 70 countries worldwide, the Tetley brand in India has rejuvenated the flavored black tea and green tea category by introducing exciting new variants and flavours. It already has flavors such as Assam tea in Black tea category, Ginger, Mint, Lemon and Honey & Lemon in green tea category and Masala, Lemon, Ginger, Elaichi, Tulsi & Lemon in its flavored tea portfolio. For more information on Tetley in India, please visit our website www.chaimeintwist.com