Our liquid beverages portfolio continues to support the everyday wellbeing of consumers across our markets with value added offerings.
With rising competition in the packaged natural mineral water category, optimisation of the Himalayan brand became a business imperative. We set out to challenge every cost line and reduce our consumption of plastic and paper, while continuing to exceed the consumer’s expectations from the brand.
As a first step, we standardised the necks of all Himalayan bottles. Lower preform and cap weight, along with altered bottle dimensions helped cut cost as well as plastic use.
We also narrowed on a cost-effective shipping mechanism that consumed less paper and de-risked the business by roping in multiple vendors that replaced the single-point distribution network.
The Himalayan brand picked up a very early trend about two years ago, the shift from PET bottles to glass, prominent among premium hotels and restaurants. With conversations around the ban of plastic taking an upswing in 2019, the demand for glass bottles shot up and the brand was well positioned to capitalise on it.
The development lead times for glass and its complexities are far higher than the common PET bottle, allowing us to race ahead of others easily with the Himalayan glass bottle.
Its sophisticated design, unique shape and mountain illustrations sit very elegantly on a dining table and adds value to the ambience of a room. The ahead- of- the-curve innovation played an important role in expanding our presence in the hospitality channel, allowing us to tap into the new generation of consumers with an eye for aesthetics, superior taste and a sense of adventure.
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