As a consumer-centric company, we are committed to exploring new products and opportunities to excite our patrons. With more sophisticated food and beverage options and the implementation of targeted initiatives, we are well positioned to cater to every consumption occasion.
We conceptualised Tata Cha as a unique social destination that would embody the spirit of serving chai warmth day after day, cup after cup. Today, we have expanded to 7 stores in Bengaluru, serving up a delightful array of hot and cold beverages, and comfort meals.
Menu innovations
Pop-up shop
A highlight of the year was a store Tata Cha put up in less than 36 hours, at the Tata Sons' #Connect 2020 event, which was attended by the leadership of all Tata Group companies. The experience was very well received; and we ran a packed house throughout the event.
Our relationship with our Partners represents one of the key pillars of our business. Tata Starbucks has evolved greatly as a people-centric organisation.
Some of our key initiatives from the year include:
Diversity
We have achieved a 100% pay parity among our employees. Further, we currently have 29% of our workforce as women and are aiming to push this number to 40% by 2022.
Inclusion
We expanded our processes to support the differently-abled partners, by collaborating with NGO TRRAIN to build a robust internal culture.
Benefits and self-development
Every Starbucks store is known for the perfect 'third place' experience. This year, we entered Gujarat, opening seven stores across three cities: Ahmedabad, Vadodara and Surat. The interiors of all our stores continue to be reflective of the local art and culture.
As Tata Starbucks grows, so does our commitment to be a positive force in India. Sustainability is embedded in the fabric of our mission, as is evident from the first store opening in 2012, which used paper bags, paper sleeves and paper napkins made of recycled fibre.
Key sustainability initiatives
#Starbucks150
In November 2019, we celebrated surpassing the big milestone of 150 stores in India with all our customers, by offering all short/ tall beverages for Rs. 150 for a day across all stores in the country.
Barista Pride
In January 2020, we offered customers 174 unique handcrafted beverages developed by our partners in 174 stores. Our baristas conceptualised and created an innovative beverage unique to their store.
Download Annual Report